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Create Marketing Campaigns That Speak to the Next Generation Customer
Whether you call them “Generation C” or you prefer to use the popular moniker “millennials,” young adults between the ages of 18 and 34 are a consumer force to be reckoned with. They have a buying...
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Brand Campaigns with Impact- 5 Publicity Stunts that Worked
Sometimes, publicity stunts are necessary tools that can be used to increase the outreach of your brand. The reasoning and logic behind them are… the more attention your company or organization...
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Iconic Brand Mascots That Fuel Business
A professional sports team could survive without its mascot. After all, Mr. Met doesn’t win a World Series. But could you say the same about a well-known brand? Brands like Coca Cola and Old Spice...
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4 Content Marketing Strategies that Don’t Involve Using Your Words (Writing...
Nearly all B2B marketers rely on content marketing as an effective technique to promote their brands. However, 60% of them are still facing serious challenges to produce engaging content on a...
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#BGB Tutorials: Influencer Marketing No-No’s
Zak Mustapha is the Man! He reached out to over two hundred bloggers, entrepreneurs, influencers and experts within their industries, and asked them one simple question: What’s the biggest mistake...
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#BGB #Infographic: Using Social Media to Grow and Promote Your Brand
As an entrepreneur or a solo-preneur, you’re faced with an uphill battle. You need to find a way to stand out from the rest of the people in your industry with something unique and exciting. You have...
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3 Website Mistakes You Can’t Afford to Make (Hint: Not Your Usual Suspects)
What are the biggest mistakes you can make on your website? Is it that you don’t have a list capture mechanism? Is it that you don’t have that magical sidebar widget? Or that social sharing feature?...
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